A platform for clinical-grade behavior change.
ThruPoint Health is a digital therapeutics and behavior-change company. We’ve operated for six years, building and running four programs for the health plans, employers, and state public-health agencies that cover the populations they serve.
Behavior change is harder to do at scale than almost anything else in healthcare. Diets fail. Quit attempts repeat. Wellness apps get installed and forgotten. The clinical evidence for what actually works has been clear for years — structured programs, real coaches, measured outcomes — but most of what reaches the populations who need it is consumer-grade.
ThruPoint exists to close that gap. We build behavior-change programs that meet clinical evidence standards, then make them available where the populations who need them already are: covered by their health plan, included in their employer benefits, or distributed through their state’s public-health program.
What we do, and how.
Four programs, one operating model. Built around the way payers, employers, and state agencies actually buy behavior-change interventions.
Clinical-grade by default
Our programs meet evidence standards, not consumer wellness aesthetics. Outcomes are measured against clinical benchmarks — weight loss at 26 weeks, 7-month abstinence, quit rates — and published in peer-reviewed journals.
Four programs, one platform
Weight management, adult tobacco cessation, youth vaping cessation, and daily wellness. Each program is built for its own audience but runs on shared clinical, technology, and operating infrastructure.
Outcomes that hold up
Every B2B contract carries an outcomes component. A share of contract value is at risk against measured clinical results — not engagement metrics, not enrollment counts, but actual behavior change at the population level.
Built around how you buy
PMPM, per-engaged-member, or outcomes-based pricing — whichever fits your procurement model. One master agreement covers all four programs. Add or expand programs without re-papering the contract.