{"id":5,"date":"2026-05-16T17:43:33","date_gmt":"2026-05-16T17:43:33","guid":{"rendered":"https:\/\/thrupointhealth.com\/?page_id=5"},"modified":"2026-05-16T18:33:56","modified_gmt":"2026-05-16T18:33:56","slug":"home","status":"publish","type":"page","link":"https:\/\/thrupointhealth.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n<style>\n.tph-hero {\n  font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif !important;\n  background: #FAF8F2 !important;\n  color: #1A1A1A !important;\n  padding: 160px 0 160px !important;\n  margin: 0 !important;\n  line-height: 1.6 !important;\n}\n.tph-hero * { box-sizing: border-box; }\n.tph-hero-inner {\n  max-width: 1200px;\n  margin: 0 auto;\n  padding: 0 40px;\n}\n.tph-hero h1 {\n  font-size: clamp(40px, 6vw, 68px) !important;\n  line-height: 1.05 !important;\n  font-weight: 500 !important;\n  letter-spacing: -0.022em !important;\n  margin: 0 0 44px !important;\n  max-width: 880px !important;\n  color: #1A1A1A !important;\n}\n.tph-hero p {\n  font-size: clamp(17px, 1.35vw, 19px) !important;\n  line-height: 1.7 !important;\n  color: #5A5A5A !important;\n  margin: 0 !important;\n  max-width: 680px !important;\n}\n.tph-stats {\n  display: flex !important;\n  gap: 72px !important;\n  flex-wrap: wrap !important;\n  padding-top: 56px !important;\n  margin-top: 96px !important;\n  border-top: 1px solid #E5E1D5 !important;\n}\n.tph-stat-num {\n  font-size: 36px !important;\n  font-weight: 500 !important;\n  letter-spacing: -0.02em !important;\n  color: #1A1A1A !important;\n  line-height: 1 !important;\n}\n.tph-stat-label {\n  font-size: 14px !important;\n  color: #5A5A5A !important;\n  margin-top: 14px !important;\n}\n@media (max-width: 768px) {\n  .tph-hero { padding: 96px 0 96px !important; }\n  .tph-hero-inner { padding: 0 24px !important; }\n  .tph-stats { gap: 40px !important; padding-top: 40px !important; margin-top: 64px !important; }\n  .tph-stat-num { font-size: 28px !important; }\n}\n<\/style>\n\n<section class=\"tph-hero\">\n  <div class=\"tph-hero-inner\">\n    <h1>Behavior change, at the scale healthcare needs.<\/h1>\n    <p>ThruPoint Health builds and operates four clinical-grade programs &mdash; across weight management, tobacco cessation, and youth vaping cessation &mdash; contracted by the health plans, employers, and state public-health agencies that cover the populations they serve.<\/p>\n    <div class=\"tph-stats\">\n      <div>\n        <div class=\"tph-stat-num\">6 years<\/div>\n        <div class=\"tph-stat-label\">Operating history<\/div>\n      <\/div>\n      <div>\n        <div class=\"tph-stat-num\">4<\/div>\n        <div class=\"tph-stat-label\">Clinical programs<\/div>\n      <\/div>\n      <div>\n        <div class=\"tph-stat-num\">Peer-reviewed<\/div>\n        <div class=\"tph-stat-label\">Outcomes evidence<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<style>\n.tpp-section {\n  font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif !important;\n  background: #F0EBE0 !important;\n  color: #1A1A1A !important;\n  padding: 140px 0 140px !important;\n  margin: 0 !important;\n  line-height: 1.6 !important;\n  border-top: 1px solid #E5E1D5 !important;\n  border-bottom: 1px solid #E5E1D5 !important;\n}\n.tpp-section * { box-sizing: border-box; }\n.tpp-inner {\n  max-width: 1200px;\n  margin: 0 auto;\n  padding: 0 40px;\n}\n.tpp-section h2 {\n  font-size: clamp(32px, 4vw, 44px) !important;\n  line-height: 1.18 !important;\n  font-weight: 500 !important;\n  letter-spacing: -0.018em !important;\n  margin: 0 0 24px !important;\n  max-width: 760px !important;\n  color: #1A1A1A !important;\n}\n.tpp-intro {\n  font-size: 17px !important;\n  line-height: 1.65 !important;\n  color: #5A5A5A !important;\n  margin: 0 0 72px !important;\n  max-width: 640px !important;\n}\n.tpp-grid {\n  display: grid !important;\n  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)) !important;\n  gap: 28px !important;\n}\n.tpp-card {\n  background: #FFFFFF !important;\n  border: 1px solid #E5E1D5 !important;\n  border-radius: 14px !important;\n  padding: 44px 36px !important;\n}\n.tpp-card h3 {\n  font-size: 26px !important;\n  font-weight: 500 !important;\n  letter-spacing: -0.01em !important;\n  color: #1A1A1A !important;\n  margin: 0 0 20px !important;\n  line-height: 1.2 !important;\n}\n.tpp-desc {\n  font-size: 15px !important;\n  line-height: 1.65 !important;\n  color: #5A5A5A !important;\n  margin: 0 !important;\n}\n@media (max-width: 768px) {\n  .tpp-section { padding: 88px 0 88px !important; }\n  .tpp-inner { padding: 0 24px !important; }\n  .tpp-card { padding: 32px 26px !important; }\n  .tpp-intro { margin-bottom: 48px !important; }\n}\n<\/style>\n\n<section class=\"tpp-section\">\n  <div class=\"tpp-inner\">\n    <h2>Our programs.<\/h2>\n    <p class=\"tpp-intro\">Four standalone behavior-change products, each built for its own audience and contracting model.<\/p>\n    <div class=\"tpp-grid\">\n      <div class=\"tpp-card\">\n        <h3>Tendly<\/h3>\n        <p class=\"tpp-desc\">A daily wellness app for habits that hold &mdash; built around how people actually live, not restriction or shame. Available direct-to-consumer and through employer benefits.<\/p>\n      <\/div>\n      <div class=\"tpp-card\">\n        <h3>TrueCourse<\/h3>\n        <p class=\"tpp-desc\">A 52-week clinical-grade weight-management program with coach-led groups, a structured plan, and outcomes published in peer-reviewed journals.<\/p>\n      <\/div>\n      <div class=\"tpp-card\">\n        <h3>AllClear<\/h3>\n        <p class=\"tpp-desc\">Adult tobacco and nicotine cessation with 1:1 coaching, NRT coordination, and the clinical 7-month abstinence benchmark.<\/p>\n      <\/div>\n      <div class=\"tpp-card\">\n        <h3>Unvape<\/h3>\n        <p class=\"tpp-desc\">Text-native vaping cessation for teens and young adults, distributed through state public-health departments.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<style>\n.tpc-section {\n  font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif !important;\n  background: #FAF8F2 !important;\n  color: #1A1A1A !important;\n  padding: 140px 0 160px !important;\n  margin: 0 !important;\n  line-height: 1.6 !important;\n}\n.tpc-section * { box-sizing: border-box; }\n.tpc-inner {\n  max-width: 1200px;\n  margin: 0 auto;\n  padding: 0 40px;\n}\n.tpc-section h2 {\n  font-size: clamp(32px, 4vw, 44px) !important;\n  line-height: 1.18 !important;\n  font-weight: 500 !important;\n  letter-spacing: -0.018em !important;\n  margin: 0 0 24px !important;\n  max-width: 800px !important;\n  color: #1A1A1A !important;\n}\n.tpc-intro {\n  font-size: 17px !important;\n  line-height: 1.65 !important;\n  color: #5A5A5A !important;\n  margin: 0 0 72px !important;\n  max-width: 640px !important;\n}\n.tpc-grid {\n  display: grid !important;\n  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)) !important;\n  gap: 24px !important;\n}\n.tpc-card {\n  background: #FFFFFF !important;\n  border: 1px solid #E5E1D5 !important;\n  border-radius: 14px !important;\n  padding: 44px 36px 36px !important;\n  display: flex !important;\n  flex-direction: column !important;\n}\n.tpc-num {\n  width: 36px !important;\n  height: 36px !important;\n  border-radius: 50% !important;\n  background: rgba(15, 110, 86, 0.10) !important;\n  color: #0F6E56 !important;\n  display: flex !important;\n  align-items: center !important;\n  justify-content: center !important;\n  margin-bottom: 32px !important;\n  font-size: 13px !important;\n  font-weight: 500 !important;\n  letter-spacing: 0.02em !important;\n}\n.tpc-card h3 {\n  font-size: 22px !important;\n  font-weight: 500 !important;\n  letter-spacing: -0.005em !important;\n  color: #1A1A1A !important;\n  margin: 0 0 18px !important;\n  line-height: 1.25 !important;\n}\n.tpc-desc {\n  font-size: 15px !important;\n  line-height: 1.65 !important;\n  color: #5A5A5A !important;\n  margin: 0 0 32px !important;\n  flex-grow: 1 !important;\n}\n.tpc-price-line {\n  padding-top: 24px !important;\n  border-top: 1px solid #E5E1D5 !important;\n}\n.tpc-price {\n  font-size: 16px !important;\n  font-weight: 500 !important;\n  color: #1A1A1A !important;\n}\n.tpc-price-note {\n  font-size: 12px !important;\n  color: #8A8A8A !important;\n  margin-top: 4px !important;\n}\n@media (max-width: 768px) {\n  .tpc-section { padding: 88px 0 96px !important; }\n  .tpc-inner { padding: 0 24px !important; }\n  .tpc-card { padding: 36px 26px 28px !important; }\n  .tpc-intro { margin-bottom: 48px !important; }\n}\n<\/style>\n\n<section class=\"tpc-section\">\n  <div class=\"tpc-inner\">\n    <h2>Built around how health plans, employers, and states actually buy.<\/h2>\n    <p class=\"tpc-intro\">Three pricing structures. Choose the one that fits your procurement model &mdash; or combine them. Every B2B contract carries an outcomes component.<\/p>\n    <div class=\"tpc-grid\">\n      <div class=\"tpc-card\">\n        <div class=\"tpc-num\">01<\/div>\n        <h3>PMPM<\/h3>\n        <p class=\"tpc-desc\">Per-member-per-month across the full eligible book. Predictable for both sides; covers all members regardless of engagement.<\/p>\n        <div class=\"tpc-price-line\">\n          <div class=\"tpc-price\">$0.40&ndash;$7 PMPM<\/div>\n          <div class=\"tpc-price-note\">range across programs<\/div>\n        <\/div>\n      <\/div>\n      <div class=\"tpc-card\">\n        <div class=\"tpc-num\">02<\/div>\n        <h3>Per-engaged member<\/h3>\n        <p class=\"tpc-desc\">Pay only for actively enrolled members. Often milestone-billed &mdash; a share at enrollment, the rest at clinical milestones.<\/p>\n        <div class=\"tpc-price-line\">\n          <div class=\"tpc-price\">$300&ndash;$900 per member<\/div>\n          <div class=\"tpc-price-note\">52-week program enrollment<\/div>\n        <\/div>\n      <\/div>\n      <div class=\"tpc-card\">\n        <div class=\"tpc-num\">03<\/div>\n        <h3>Outcomes-based<\/h3>\n        <p class=\"tpc-desc\">A share of contract value at risk on clinical outcomes &mdash; weight loss, abstinence, quit rates. Available on every B2B program.<\/p>\n        <div class=\"tpc-price-line\">\n          <div class=\"tpc-price\">5&ndash;15% of contract<\/div>\n          <div class=\"tpc-price-note\">at risk on outcomes<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<style>\n.tpft-footer {\n  font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif !important;\n  background: #F0EBE0 !important;\n  color: #1A1A1A !important;\n  padding: 80px 0 36px !important;\n  margin: 0 !important;\n  line-height: 1.6 !important;\n  border-top: 1px solid #E5E1D5 !important;\n}\n.tpft-footer * { box-sizing: border-box; }\n.tpft-inner {\n  max-width: 1200px !important;\n  margin: 0 auto !important;\n  padding: 0 40px !important;\n}\n.tpft-top {\n  display: grid !important;\n  grid-template-columns: 1fr auto !important;\n  gap: 80px !important;\n  padding-bottom: 48px !important;\n  border-bottom: 1px solid #E5E1D5 !important;\n}\n.tpft-brand-row {\n  display: flex !important;\n  align-items: center !important;\n  gap: 12px !important;\n  margin-bottom: 14px !important;\n}\n.tpft-mark {\n  width: 8px !important;\n  height: 8px !important;\n  background: #0F6E56 !important;\n  flex-shrink: 0 !important;\n}\n.tpft-wordmark {\n  font-size: 18px !important;\n  font-weight: 500 !important;\n  letter-spacing: -0.015em !important;\n  color: #1A1A1A !important;\n}\n.tpft-tagline {\n  font-size: 14px !important;\n  color: #5A5A5A !important;\n  margin: 0 !important;\n  max-width: 380px !important;\n  line-height: 1.6 !important;\n  padding-left: 20px !important;\n}\n.tpft-nav {\n  display: flex !important;\n  flex-direction: column !important;\n  gap: 14px !important;\n  list-style: none !important;\n  padding: 0 !important;\n  margin: 0 !important;\n  min-width: 140px !important;\n}\n.tpft-nav li {\n  margin: 0 !important;\n  padding: 0 !important;\n  list-style: none !important;\n}\n.tpft-nav a {\n  font-size: 15px !important;\n  color: #1A1A1A !important;\n  text-decoration: none !important;\n  transition: color 0.15s !important;\n  font-weight: 400 !important;\n  display: inline-block !important;\n}\n.tpft-nav a:hover {\n  color: #0F6E56 !important;\n}\n.tpft-bottom {\n  padding-top: 32px !important;\n  display: flex !important;\n  justify-content: space-between !important;\n  align-items: center !important;\n  font-size: 12.5px !important;\n  color: #8A8A8A !important;\n  flex-wrap: wrap !important;\n  gap: 16px !important;\n}\n.tpft-bottom a {\n  color: #8A8A8A !important;\n  text-decoration: none !important;\n  transition: color 0.15s !important;\n}\n.tpft-bottom a:hover {\n  color: #1A1A1A !important;\n}\n@media (max-width: 768px) {\n  .tpft-footer { padding: 56px 0 28px !important; }\n  .tpft-inner { padding: 0 24px !important; }\n  .tpft-top {\n    grid-template-columns: 1fr !important;\n    gap: 40px !important;\n    padding-bottom: 36px !important;\n  }\n  .tpft-bottom { padding-top: 24px !important; }\n}\n<\/style>\n\n<section class=\"tpft-footer\">\n  <div class=\"tpft-inner\">\n    <div class=\"tpft-top\">\n      <div>\n        <div class=\"tpft-brand-row\">\n          <div class=\"tpft-mark\"><\/div>\n          <div class=\"tpft-wordmark\">ThruPoint Health<\/div>\n        <\/div>\n        <p class=\"tpft-tagline\">A digital therapeutics and behavior-change company building clinical-grade programs for health plans, employers, and state public-health agencies.<\/p>\n      <\/div>\n      <ul class=\"tpft-nav\">\n        <li><a href=\"\/\">Home<\/a><\/li>\n        <li><a href=\"\/about\">About<\/a><\/li>\n        <li><a href=\"\/programs\">Programs<\/a><\/li>\n        <li><a href=\"\/contact\">Contact<\/a><\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"tpft-bottom\">\n      <div>&copy; 2026 ThruPoint Health. All rights reserved.<\/div>\n      \n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Behavior change, at the scale healthcare needs. ThruPoint Health builds and operates four clinical-grade programs &mdash; across weight management, tobacco cessation, and youth vaping cessation &mdash; contracted by the health plans, employers, and state public-health agencies that cover the populations they serve. 6 years Operating history 4 Clinical programs Peer-reviewed Outcomes evidence Our programs. Four &#8230; <a title=\"Home\" class=\"read-more\" href=\"https:\/\/thrupointhealth.com\/\" aria-label=\"Read more about Home\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/thrupointhealth.com\/index.php?rest_route=\/wp\/v2\/pages\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thrupointhealth.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thrupointhealth.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thrupointhealth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thrupointhealth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5"}],"version-history":[{"count":5,"href":"https:\/\/thrupointhealth.com\/index.php?rest_route=\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/thrupointhealth.com\/index.php?rest_route=\/wp\/v2\/pages\/5\/revisions\/39"}],"wp:attachment":[{"href":"https:\/\/thrupointhealth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}